eCards for Friend

What changes between recipients is not the design — it's the wording, the cadence, and the closing line. A Watercolor Birthday card for a Parent and a Watercolor Birthday card for a Coworker share a visual treatment, but the message inside the second one is shorter, more direct, and leaves more room around the sentiment. CardWave does that adjustment for you, so you can pick a card and trust that the included sample wording fits the relationship.

A friend card can carry inside jokes and shorthand. The wording is loose, the closing is informal, and a one-line message is plenty. Browse cards for Friend by occasion below — each card page includes long, medium, and short message versions, plus a step-by-step on how to share the card by text, email, or DM. If you want to read more about adjusting tone for different audiences, the CardWave wording guide covers it in depth.